Monitor Email Deliverability with Daily Reports

[Meg_Stout]

When something goes wrong with your email deliverability, you want to know as quickly as possible. Last year, the Marketo deliverability team helped me set up reports that I now monitor on a daily basis. Here's a quick guide to how you can do the same: 

1. Under Analytics, create four email performance reports:

 

2. On the Setup tab of each report, set each timeline to "Yesterday." 

3. For a clear look at how each ISP is performing, add filters to the Smart List tabs of your reports:

• GMAIL FILTERS:
  • Email Address contains
    @gmail.
    
    
• MICROSOFT FILTERS:
  • Email Address contains
    @outlook.
    @hotmail.
    @live.
    @microsoft.
    @msn.
    
    
• OATH FILTERS:
  • Email address contains
    @aol.
    @aim.
    @yahoo.
    @ymail.
    @verizon.
    @rocketmail.

• QQ FILTERS:
  • Email address contains
    @qq.

 4. Finally, on the Subscriptions tab, schedule the reports to be emailed to you on a daily basis. 

I also review a general report of all emails sent the previous day to catch any overarching issues.

I hope this is helpful! If you have any suggestions for how to improve these reports further, I would love to hear them. 

[Tamara_Johnson]

This is helpful, thank you!

[Cristal_McKenzi]

This is really helpful. Thanks so much!

[SanfordWhiteman]

I recommend using a truly end-matchable field, not the system Email Address field, to avoid false positives. See https://nation.marketo.com/community/product_and_support/blog/2018/11/05/a-hackity-hack-for-ends-wit... 

[Meg_Stout]

Thanks, Sanford!