When something goes wrong with your email deliverability, you want to know as quickly as possible. Last year, the Marketo deliverability team helped me set up reports that I now monitor on a daily basis. Here's a quick guide to how you can do the same:
1. Under Analytics, create four email performance reports:
2. On the Setup tab of each report, set each timeline to "Yesterday."
3. For a clear look at how each ISP is performing, add filters to the Smart List tabs of your reports:
4. Finally, on the Subscriptions tab, schedule the reports to be emailed to you on a daily basis.
I also review a general report of all emails sent the previous day to catch any overarching issues.
I hope this is helpful! If you have any suggestions for how to improve these reports further, I would love to hear them.
I recommend using a truly end-matchable field, not the system Email Address field, to avoid false positives. See https://nation.marketo.com/community/product_and_support/blog/2018/11/05/a-hackity-hack-for-ends-wit...
This is really helpful. Thanks so much!
This is helpful, thank you!