Marketo Fearless Forum: Edition 01

[Katie_Pedroza2]

Welcome to Marketo's first edition the new bi-monthly customer newsletter, the Fearless Forum!

To help you continue to cultivate a culture of fearless innovation within your organization, we'll be featuring your success stories, answering your questions and announcing updates Marketo is making for you in each video.

In this edition of the Fearless Forum we cover GDPR prep with our GDPR guide for the Marketo customer, top places to visit at summit, and our Next-Gen UX beta program.

Have something you want us to cover in the next newsletter? Comment on the video with your questions, topics, success stories, and feedback!

[Chris_Saporito]

I agree with so many of these!

Learning more about how our digital team can better utilize Marketo for online advertising is a hot topic for us right now.

[Darrell_Alfons2]

thanks will, got it!

[Cayce_Armstrong]

I'd also be interested in seeing more about the new UX as well as input from current Marketo users on their top tips on how to get the most out of Marketo.

[Will_Harmon2]

Hey Darrell Alfonso​, have you checked out our "Introducing Marketo Next-Gen UX Beta"article? It's a great resource to have if you want to get involved in our brand new UX.

[Will_Harmon2]

Hi Tara D'Acci​, please refer to this article​ for more information about getting involved in our new UX beta. Also feel free to contact NextGenUX@marketo.com​ with any specific questions regarding the new UX!

[Amber_Hobson]

I would love to see either some items around Bizible or the new UX. Or adding scripts to my emails! We have a huge need and it's always a struggle to learn it so we make due with dynamic content instead.

[Aslihan_Ayan_Ha]

I agree with Joe Reitz​, Would love to hear about the "big hairy elephants in the room"

[Michelle_Miles3]

Nice! In future episodes, I'd like to hear more about Bizible, the Beta roll out schedule for Sky and Orion, and when Sales Engage will be available for DCRM.

[Taylor_McCarty]

To be honest I feel like many of the UX promises were made back at summit 2017. I am excited to see them finally.

[Sean_Switzer]

Nice! Let's see edition 2!

[Jasmine_Kyles]

Start interviewing customers! I want to hear directly from the people who use the products every day. I can always take more examples of engagement programs and ABM! and I agree, A transcript would be helpful!

[Anonymous]

Looking forward to learning more about UX for those of us who were unable to be at Summit.  Also like the concept of these videos.

[Devraj_Grewal]

Definitely the most excited to try the beta for the new UX. Also as Emily Antonacci recommends, how other companies are using various tech stacks.

[Emily_Higgins1]

I would like a transcript so I can read to get the information if I choose not to watch the video.

[ChristinaZuniga]

I'd love to see a part of this segment where you introduce someone we should know at Marketo so we get a chance to put a face with the name and find important contacts within the company we might not otherwise learn about.

Like Jill Rowley​​ or the head of engineering, etc. Sort of like "Peeps you should know - here's XYZ and they do ABC, say hi!" And maybe they can give one short sentence about what they do. I'd love to have this both so I know who people are but also to make Marketo human and accessible

[Emily_Antonacci]

I would like to see how other companies are using various tech stacks and how they integrate them with Marketo.

Also how other companies are using ABM and what were some big wins for them.

[Anonymous]

How you do you sign up for Beta?

[Jackie_Potts]

Ready to try the beta. Agree with other comments above. GDPR solutions, more information on how web personalization and ABM is being used.

[Grace_Brebner3]

Agree with all Joe Reitz​'s suggestions!

It's hard to squish some of these things into a short video, but I'd be interested in hearing about some creative solutions that people have put in place to manage GDPR requirements, how people are managing instances at scale (multi-user, multi-national, multi-brand instances), and always love any quick nuggets of wisdom or examples of successes people have had in the system

[Mark_Farnell]

Can Marketo update us on any plans to make it easier to add period costs.  Once in Marketo these values offer huge value in RCE for calculating return on investment metrics, but they are cumbersome to update, particularly for long running campaigns.  For an area of the platform that can offer so much insight, it's disappointing it;s so difficult update.  You have to manually enter data one period at a time for each program; and for instances that have a backlog of costs to update it's often the case they just don't get done.