Collegis Education is marketing and technology education solutions company that offers industry-leading services for colleges and universities of every size in every sector. Using a proactive and data-driven approach, Collegis Education empowers institutions to make a broader impact by providing insights that help grow enrollments, improve student outcomes and optimize expenses. With several decades of experience working within the higher education industry, the team at Collegis Education was founded within the walls of a college and expanded to help change more lives through education. Currently, the infrastructures established by Collegis Education support more than 40,000 students nationwide. For more information about Collegis Education, please visit www.CollegisEducation.com.
The Marketing Automation Specialist is a mission critical role at Collegis Education. This position is responsible for utilizing marketing automation platforms to help Collegis Education’s clients achieve and surpass business goals. The Marketing Automation Specialist will be responsible for campaign mapping, planning, execution and measurement of marketing automation/lead generation/nurturing programs. Additionally, this role will work closely with the marketing automation team to grow the practice.
The Marketing Automation Specialist will work with internal and external stakeholders to map out customer/student journeys and personas across a variety of higher education clients. The output of aforementioned responsibilities will be the cornerstone of the marketing automation campaigns for Collegis Education clients.
Primary Responsibilities, Essential Functions and Preferred Requirements:
- Function as a subject matter expert for Marketing Automation programs across specific partners.
- Manage the production and execution of lead generation (prospective students) and email nurture campaigns.
- Produce a high volume of automated campaign assets (emails, landing pages, forms etc.) across Marketing Automation platforms such as Marketo, Salesforce Marketing Cloud, Pardot, Slate, Active Campaign, Drip, Mailchimp and other relevant platforms.
- Enhance Marketing Automation programs through A/B testing and campaign reporting insights.
- Audience segmentation and analysis.
- Collaborate across the organization with digital strategists, analysts and marketers.
- Facilitate the integration of third party tools and software with Marketing Automation platforms.
- Support the Marketing Automation team by assisting with ad hoc requests from partners.
- Keep up to date and educate others on Marketing Automation best practices.
- Partner with cross-channel strategists to make multi-channel campaign recommendations (i. e. inbound forms, social media marketing, PPC, etc.).
- Deep understanding of KPIs, trends, etc.
- Use insights to make data-backed recommendations.
- Minimum of 1-3 years in Marketing Automation implementation and execution of strategy
- Experience and proficiency with relevant Marketing Automation platforms; specifically Marketo.
- Experience in implementation, integration, campaign creation and campaign management.
- Proficiency with Salesforce.com, Microsoft (Word, Excel, PPT, Sharepoint, etc.) products including Visio and Excel Pivot Tables.
- Can test and analyze workflow, content, lead scoring and tactics for improvement.
- Keeps the lead flow highway efficiently moving between the MA and CRM platforms.
- Familiarity with Google or Adobe Analytics
Education, Certifications and Licensures:
- Bachelor’s degree required (majors in English, business, creative writing, journalism, information systems, marketing or communications are preferred)
Collegis Education is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.
.png)