How to create a scalable model for constant requests of email performance reports

[Dan_Stevens_]

As much as we try to persuade our country marketers to think beyond very tactical reporting, many still want us to send them a variety of reports after each email send:

• Email performance report
• Detailed click analysis (name, company, link clicked)
• Bounce/unsubscribe reports

This requires members of my team to have to remember to run these reports x days after campaign activation and send them to the marketers.  Ideally, if this capability existed ( ), we could build this logic within the smart campaigns and make it completely automated. 

What model do you all use to provide this level of reporting after each campaign?  I'm especially interested in one that scales across a global organization (we have 23 country workspaces) and many email sends each week (and is even more complex when Engagement Programs are included in the mix).

[Josh_Hill13]

Why aren't the local managers trained to run those reports?

No, it's not scalable.

[Dan_Stevens_]

Two reasons:

• Many of the marketers don't have the time, nor the desire, to do anything in Marketo (I can't blame them).  It's why we've adopted a global demand center/CoE model that's best-practice for many global organizations like ours.  These are field marketers that spend the majority of their time working with their regional sales teams and coordinating account-centric activities, like events.
• The cost per seat: $700/seat beyond the allotted seats that are included in our license (we have over 100 marketers globally)