I'm looking to add to salesforce dashboards with automated activity around number of sends, leads by region and several other activities, is anyone creating good visual dashboards with this data in Marketo? Or using third party tools?
Thanks Josh Hill. We have several reports in Marketo, and they include database growth (then broken down by region), engagement of open and clicks by week, and % of database receiving comms each week. So we have all the reports built within Marketo, but want to be able to have those spat out each week into visually appealing graphs. So I'll take a look at path to scale if they would do that.
Good Data can do this too. So can Tableau or just about any BI tool.
RCE can do this too in most cases. It's better to define clearly your reports, then look to see if you are even collecting the right data, then go look for a tool.
RCE has very limited dashboard capabilities. But the data (and the ability to analyze it) is there - in fact, I don't know how anyone can properly report out of Marketo without it. What we've been asking for is an API to access the raw data in RCE so that we can leverage the capabilities of a best-in-class BI tool.
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