Email program vs smart campaign

Anonymous
Not applicable

Email program vs smart campaign

I am new to Marketo and looking for input. Is it better to create a email program for sending three emails about an event or should I create a smart campaign to perform the action?
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Josh_Hill13
Level 10 - Champion Alumni

Re: Email program vs smart campaign

You can nest Email Sends within Programs, however, I think it is easier to create the three campaigns in the Program itself.

If you are sending a sequence of emails, you can use one campaign.