I would like to have a subscription center where cusotmers can choose the frequency of how often they get emails. how would i do that without putting them on marketing suspended.
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Hi Leslie
You can leverage score fields in Marketo.
Like Drew said, building and testing a preference centre like this might be complicated. Let me know if you need more details. You can drop me a line at rachitp@grazitti.com.
All the best!
Hi Leslie,
Unfortunately, there isn't a really simple answer to a subscription center question. First, you want to make sure you're following the email opt-in laws for the country(ies) that your leads are in. If your leads are in the United States (and other countries with similar laws), you have a lot more leeway here. You wouldn't need to make them marketing suspended, but rather would start them out at whatever your current cadence is. Example... if you're currently emailing once a week, default them to a weekly cadence and then give them the option to change that. You'll need to think through the default for each type of subscription you have, as it sounds like you have more than one subscription and therefore probably have more than one default cadence.
This type of subscription center is fairly complex and mature, so there are a lot of moving parts here. That's why there isn't a super simple answer.
Let me know if you have any further questions.
Thanks!
Drew
Hi Leslie
You can leverage score fields in Marketo.
Like Drew said, building and testing a preference centre like this might be complicated. Let me know if you need more details. You can drop me a line at rachitp@grazitti.com.
All the best!