[Coffee Break] Interactive Webinars - Event Concluded

[Jon_Chen]

This event has concluded - please stay tuned for future Coffee Break events!

Unlock a seamless, native experience for creating, managing, and delivering events within Adobe Marketo Engage. Our Interactive Webinars feature provides a range of prebuilt, customizable meeting templates, allowing you to tailor your events to your unique needs. Engage your audience with interactive features like screen sharing, file sharing, chat, audio/video broadcasting, and interactive online activities.

Please note that this is a text-only event that takes place on the Marketing Nation Community and there will no webinar, call, or recording. All questions, comments, and Product Manager replies will be accessible by anyone on the Community thread.  

For some guidance, here are some sample topics you can ask these experts about:

• Martech Consolidation - Marketing Automation and Webinar Partners
• Create & Conduct Webinars as a structured process
• Leverage webinar insights into Marketing Campaigns

Additional follow-up resources can be reviewed below:

• Community Resource: Getting Started with Interactive Webinars
• Experience League Documentation: Best Practices for Interactive Webinars
  • Create an Interactive Webinar
  • Designing an Interactive Webinar
  • Promoting an Interactive Webinar
  • On-Demand Webinars

REQUIREMENTS TO PARTICIPATE

1. Must be signed into the Marketing Nation Community during the 1-hour period
2. Must post an Adobe Marketo Engage question or comment on Interactive Webinars.
3. Must tag the Product Manager in your question Tarun Arora, Nilesh Dalvi (@TarunA, @ndalvi)
4. You can ALSO post your question or comment to the Q&A session in advance if you are unable to attend the live event
5. Please note this is a TEXT-ONLY event, meaning that there will be no webinar, video call, or recording. All questions and answers will occur on this thread!
6. Please be sure to REFRESH the page periodically so you don't miss responses from our PMs or newly asked questions

This event has concluded - please stay tuned for future Coffee Break events!

[Jon_Chen · Accepted solution]

This Coffee Break is now OVER! Thank you all for your questions and comments; please be sure to stay tuned for future Coffee Break events.

[atrujillo]

@TarunA is there any semi-live compatibility similar to ON24?  If not any plan or workaround recommended?

[TarunA]

Yes @atrujillo you can upload your previous recorded webinar as a video in Interactive Webinar - webinar setup.

But you would need someone to come and kickstart the webinar and play the video. Then your background team can just focus on answering Questions that your audience asks for

[kenmckown]

I asked this question in the community, but never got an answer.

We are testing out interactive webinars, and whenever I click change room/template, the screen hangs with a loading icon. This happens regularly.

I am using Chrome, but this happens often and am wondering what is causing this.

@TarunA @ndalvi 

[TarunA]

@kenmckown can you share which browser you are in ?

You can also  try to download the Adobe connect desktop app as well and try again

https://helpx.adobe.com/in/adobe-connect/using/adobe-connect-application-for-desktop.html

[kenmckown]

Also is this app viable if marketers are creating webinars? It seems ideal to be able to do it within the Marketo platform directly.

[TarunA]

Yes Interactive Webinars is THE tool for Marketeers and Marketing Operations. This works from inside Marketo only. 

Just try creating an event program and you will see an option for Interactive Webinars.

But before that ask your admin to add you as a user of Interactive Webinars

[kenmckown]

I am using Chrome as mentioned above.

[TarunA]

I will reach out to you independently to get your instance details or maybe have 1:1 session with you.

Thanks @kenmckown 

[kenmckown]

Just pinging this again as I never heard back.

[Jon_Chen]

Hi Ken,

Apologies for the delay on this. Our PM @ndalvi will reach out to you privately about this shortly. Thanks for your patience.

[derelict_wombat]

Curious about future plans around ability to use interactive webinar content in AEM?  Will we be able to tag content and index for content curation in AEM?  

[TarunA]

What kind of content do you want to push to AEM can you share a workflow that you look to accomplish ?

@derelict_wombat 

[derelict_wombat]

Our organization hosts a very large number of webinars a year. Some of these are run locally by marketing and sales teams in various countries and others are managed by the global marketing org.  We are looking for a solution that will allow us to feed upcoming and on-demand webinars to AEM(content fragment?)  along with appropriate content tags so that we can both post upcoming webinars into parts of the website where that content makes sense, as well as curate by topic on-demand webinars(or even bit-sized chucks that i've seen demo'd by the Adobe team for upcoming release). 

For on-demand events this is particularly work intensive as we have to down the recording, upload it to a video platform, then setup a gating form for that video, then setup a marketo program to capture responses. 

Would love to see a more seamless and scalable way of doing this. 

[TarunA]

Thanks @derelict_wombat for the comment !!

I agree on the use case and there is a need of smooth integration.

We are working on the same for Marketo landing pages and you should see something coming up soon in early FY 25' unless you become our early access beta customer 🙂 

However on the integration with AEM would love to chat along and understand your workflows. Happy to setup 1:1 with you

[derelict_wombat]

@TarunA That would be great!

[priyammathur]

Hi, @TarunA and @ndalvi apart from interactive features like polling, surveys, chat, and Q&A what major difference is there if we compare Interactive webinar with ON24 and Zoom. Can we have a POV on it to understand. Also, are any updates planned for interactive webinar like adding more languages and expanding for more participants.

[TarunA]

Hey @priyammathur 

I would suggest the below

1. Cost - You need to buy a license for any external webinar vendor while Interactive Webinars is included in your Marketo package

2. Management of more vendors is sometimes a challenge where if you go for a single vendor like Adobe you can get better ROI

3. Your lead syncs and data syncs are faster and better with Interactive Webinars

4. The User Experience is more consistent and thus easier to learn and grow

Yes there are a lot of updates planned

1. Brand templates - We just launched brand templates which helps you build custom webinar templates to give your brand presence more stronger during the webinar

2. Room Management - Get to see, manage and share assets across different webinars

3. Analytics - Get downloadable reports easily and track at individual lead level on the webinar engagement

4. Gen AI - We are planning key innovations on During the webinar and Post webinar experiences to ease your tasks 

[ishavkhan786]

Can reuse interactive webinar if yes how many time we can do this and, what about for previously held session @TarunA, @ndalvi

[TarunA]

Yes you can clone an Interactive webinar and use the same room template and you are up and ready in like 5 minutes

@ishavkhan786