I'm setting up a cleanup program and I'm following this guide: https://nation.marketo.com/;
Now I wanna try to identify the "dead" leads on my database and bad data. These leads came from different sources and it's time to clean up the house.
I'm been conservative so I'll check out first if I can bring them back and wanna see the inactive leads from last year. The issue is that I'm using an Inactivity filter to sort them out, but these filters archive the data after 90 days. So.... maybe some of those leads have been active this year?
This is my Smart List
As you can see, I'm also using my program status to see if any of them interacted in some way with us.
Any Ideas? Thanks
Depends whom you consider ready to remove.
Usually I do something like
Created At IN PAST BEFORE 18 months
Not Visited Web Page
Not Filled Out Form (but they could fill out unsub form)
Not Program Status Was Changed (to capture events, webinars)
All above is AND.
Once you have identified your list to remove from Marketo, do you recommend exporting the list first?