Thanks Juli James. It's always interesting to hear what people focus on as core concepts, and these are 3 good ones.
These are good best practices for general marketing but they do not really relate to using Marketo do they??
Important things to remember. Not just documenting for existing team members but new hires and vendors who build for you.
These are all great tips Juli James. They're also all things I've had a hard time getting upper management to understand the importance of. I'll show your video to my manager to convince her that its worth the time to spend on all the things you mentioned!
Documenting everything is an evergreen best practice indeed! I find it particularly useful to write it down to an internal guide, as well as storing these notes in the description fields of programs and campaigns.