Capturing Lead Source Using UTM Fields

[Anonymous]

I have been doing some research on this topic and wanted to validate that I am understanding correctly what needs to be done to capture lead source from a URL.

Do I need to create a field labeled: utm source?

Then append URL's with ?utm_source=website to capture the word "website" into the custom UTM Source field?

For example, my team posted a video to our website that is tracked by a munchkin tracking code.  I originally had our team append the URL with ?source=website but the information wasn't being transferred to the lead.  In doing some research it appears this isn't possible without putting a form on the page with a hidden field to capture this information.  So I am thinking the above may be the correct work around?

I appreciate any input on this topic.

Thank you!

[Casey_Grimes]

Not quite, Dan—GTM's real power lies in its data layer, which can theoretically do this.

However, that's a little bit of engineering overkill in this particular instance. The simpler solution in most instances is to record the parameters as separate web page visits (which realistically are the only thing you can use as data storage for anonymous records) and then use that to record the initial UTM parameter upon conversion. In the Gist I link in that article, you just need to do some modification upon first fire.

[Anonymous]

Hi All,

While I was trying to solve a different issue - I think this video gives an excellent breakdown of how to achieve what you are trying to achieve.

Also - it should be noted (as mentioned in the video clip) that the utmz cookies from Googel Analytics are no longer supported in analytics.ja (Universal Analytics) ... this video describes how to achieve something similar to the utmz cookie using GTM and the follow up video covers how to get the info into your form.

It's not Marketo specific, but the principles hold.

_UTMZ Cookie Alternative with Google Tag Manager - Universal Analytics - GTM Training

[Dan_Stevens_]

True, Courtney, but I just wanted to provide the high level overview on how GTM is primary used and that it shouldn't be confused with what being asked here in this thread.  I suspected there was some confusion, thinking there was a distinct relation between GTM and UTM parameters, from a GA perspective.