[Adobe Summit 2024] Post-Session Discussion: GenAI-Powered B2B Marketing: Crafting a Roadmap to Excellence [S205]

Jon_Chen
Marketo Employee

[Adobe Summit 2024] Post-Session Discussion: GenAI-Powered B2B Marketing: Crafting a Roadmap to Excellence [S205]

Are you planning to attend the session "GenAI-Powered B2B Marketing: Crafting a Roadmap to Excellence [S205]" at Adobe Summit this year? Session leaders @TarunA and Karishma P. will be monitoring this thread for any post-lab questions you may have!

 

**Add this lab to your session scheduler!

 

Lab Details

Emerging generative AI options, tools, and technologies are opening up new opportunities for growth. Marketing leaders want to know how they can use GenAI to efficiently connect with customers, enhance time to value, and improve how the marketing function operates. Equip yourself with the knowledge and innovation that Adobe is driving with Marketo Engage to propel your B2B marketing efforts to new heights. 

 

In this session:

  • Explore the potential impact of generative AI on your B2B marketing strategy
  • Learn how GenAI is redefining the email landscape, from personalized content creation to intelligent automation that optimizes engagement
  • Enhance your ability to build engaging communications with customers using GenAI-powered conversations with chat capabilities

 

Session Time

Thursday, Mar 28
9:00 AM - 10:00 AM PDT