As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:
Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com
Why This Matters
Depen...
Program details
Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attributi...
This post sets out to demistify the enigma of anonymous people and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for anonymous people I will show you ...