Product Blogs

CDP Connection Diagram Customer data platforms have been a hot topic of late haven't they! But what even is a CDP in marketing? Worry no more! This post will walk you through the nuts and bolts of a CDP and give you concrete ex...

Segment Diagram Segment is a powerful platform for gathering customer data from different sources and distributing it to multiple destinations, such as Marketo, seamlessly. If you have bespoke data sources e.g. activities from yo...

Mapping a custom activity in Segment The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this by adding Marketo Custom Activities and Fields...

Of the many powerful tools in Marketo Engage, you don’t want to overlook Segmentation. Creating and maintaining Segmentations can empower you and your team to develop more personalized content through your emails and landings pa...