Marketo Whisperer Blogs
Today let’s break down WHAT touchpoints are and HOW they are created. Marketo Measure (fka Bizible) reporting hinges off Touchpoint records so it’s crucial to have a solid understanding.
At the most fundamental level, a Touchpoin...
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Quick post today to provide reference on the Touchpoint Position “Pending” that you might see in Buyer Attribution Touchpoint (BAT) reports.
Marketo Measure (fka Bizible) has 4 milestone Touchpoint Positions: First Touch, Lead Cr...
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I was recently asked for some examples of what to use Marketo Measure's Touchpoint Suppression functionality for so below are the most common I see across Marketo Measure users. Keep in mind though that Suppression is your tool to...
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If you’re reporting at the top of the funnel (reports using Buyer Touchpoints) you might notice a value of “PostLC” in the Touchpoint Position field/column. If you’re curious what this is, this post is for you!
First, let’s make ...
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Do you use a web chat platform? If you do, you should know the ins and outs of how Marketo Measure (fka Bizible) tracks them. It really comes down to if you are using a chat platform that Marketo Measure has an integration with or...
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