Marketo Whisperer Blogs
A common challenge email marketers and MOPs teams encounter is managing inactive and unengaged records within their database. Emailing inactive records can have negative impact on sender reputation, inbox placement, email performa...
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As a former lead digital strategist and MOPs team member, one of the things that kept me up at night was quantifying operational efficiencies. Sure, I could tell you the CPL of my Summer Product Marketing Campaign and even tell yo...
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Auto-tagging is a term we are all somewhat familiar with, but Marketo Measure has its own auto-tagging functionality that is crucial for granular ROI reporting. I see Marketo Measure users skipping this step sometimes, so I’d like...
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Let’s talk about reporting cost to Marketo Measure (fka Bizible)! There are 4 ways to do this so it’s important to understand which method will be best for each type of cost you’d like Marketo Measure to "know" about.
To start, le...
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