Marketo Whisperer Blogs

Marketo Measure (fka Bizible) has a collection of fields on the Buyer Touchpoint & Buyer Attribution Touchpoint (BAT) Objects that can be populated in different ways depending on where the Touchpoint is coming from (think Marketo ...

IMPORTANT: This has been updated to reflect the changes to the most recent version of the Marketo Measure SFDC managed package (2023.10.24.119 /6.20). The structure of the reports is largely the same, the naming conventions have j...

This post is geared towards Marketo Measure (fka Bizible) customers who have mapped their Channels and now need to audit the output of their Channel mapping decisions. What does that mean exactly you might be asking? Well, when w...