Marketo Whisperer Blogs

Today I wanted to provide some clarity around a few of Marketo Measure's fields that live on the Lead and Contact to explain how they are similar and different to the fields that live on the Touchpoint Objects. I get a lot of ques...

Marketo Measure (fka Bizible) has a collection of fields on the Buyer Touchpoint & Buyer Attribution Touchpoint (BAT) Objects that can be populated in different ways depending on where the Touchpoint is coming from (think Marketo ...