I just finished a product roadmap call for a competitive marketing automation platform. Like most other ESPs and marketing automation platforms, this platform has automated A/B testing (similar to the A/B testing that exists with Marketo Email Programs). I realize this already exists for Email Programs. What I'm asking for is the ability to do the same automated A/B testing within regular Marketo programs. The champion/challenger method requires too much manual effort (especially for global organization with multiple workspaces). The goal here is to automate the entire A/B testing of our emails within regular Marketo programs.
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