Ideas

We are struggling with finding a good way to create additive scoring (especially in instances where we are making fixes to behavior scoring). With our primary MQL/Scoring logic all housed within Marketo, it seems inconsiderate to expect users to rely on webhooks or CRMs to process a simple addition to a very common Marketing Ops function (Behavior Score + Demographic Score = Person Score). When API limitations are already a day to day constraint as our business grows, relying on webhooks or the CRM for this simple action feels like a significant product oversight. For context, Scoring is a HIGH priority in bridging the gap between Marketing and Sales. This is a significant enough pain point (among others) that make it hard for Marketo to scale with us as our business grows, which is pretty unfortunate.    I'm sure there have been previous requests for this, but since nothing has moved in this area of functionality, posting again for visibility to the Product Team as a foundational need from a Marketing Ops process perspective. ... View more