Deeper Statistic on Email Link Clicks

Deeper Statistic on Email Link Clicks

Marketo,

You guys provide really great stats on email sends, open rate, click through rate, unsubscribe rate, but we need deeper analytics.

How incredible would it be if you had a "Preview Email w/ Stats" button, which pulled up a preview of the email that was sent. Imagine if you could hover your cursor over any link in the email, and a statistics bubble pops up with how many people clicked that specific link. THEN, if you click the bubble it pulls a smart list of all leads that clicked that link!

My life would be complete with this feature.

btw, I think Eloqua has this feature...

Here is a screenshot of what I am envisioning, please excuse my amature UI/editing skills.

0EM50000000Piux.jpg
10 Comments
Anonymous
Not applicable
This is called Visual Click-through in Eloqua.  Really useful, and would be awesome if Marketo had it, too 🙂
Anonymous
Not applicable
Great idea, I would find this very helpful.  Exact Target has the feature too, or at least they did 3 years ago when I was a customer.
Anonymous
Not applicable
I also miss this feature from Exact Target. It's such a snazzy report to share with others. Over-all, though, there's no comparison between ET and Marketo!
Anonymous
Not applicable
This feature will help drive strategic decisions on the placement of links in emails & landing pages
Anonymous
Not applicable
I would LOVE this feature. It could even be simpler as a list!
Anonymous
Not applicable
Yes Yes Yes!  Also agree that I'd be happy to see it as a list too.  We really need this. We had this on our old system as well. And while I'm SO glad to be on Marketo, this piece is a killer.
Anonymous
Not applicable
LOVE this would be very valuable.
Anonymous
Not applicable
I would absolutely love to see this as a feature in the near future. Having worked in Eloqua and RightNow Marketing, both of which have this feature as standard, I really miss this view and the valuable insight it gives.
Becky_Miner
Level 3
Act-On Software also had this feature.  It's what I miss the most.  
kh-lschutte
Community Manager
Status changed to: Open Ideas