Your Adobe 2024 Summit Guide!

[Jon_Chen]

Hello!

Will you be attending Adobe Summit 2024 this year? We've got several Community activities to make your experience more exciting! Please see the resources below and navigate to the activities you're most interested in.

• Lab & Session Catalogue: With 47 sessions and labs covering Marketo Engage and Marketo Measure at Adobe Summit this year, you'll be sure to find a topic that intrigues you. Check out all 47 sessions (42 in-person, 6 online) and add these events to your session scheduler!
  • Skill Exchange: Skill Exchange will be at Adobe Summit this year! Stop by the two sessions on Revenue Cycle Marketing Funnels and an Experience Makers Spotlight, featuring Adobe employees and Marketo Engage Champions.
• Community Challenge: The Community Challenge is an in-person activity for sharing out and learning about our Community and Community programs. Fill out all 7 challenges for a chance to win Adobe branded swag.
• Coffee Break Live: New to Adobe Summit, we're bringing our Coffee Breaks to the Community Pavilion this year. Come drop by when you're in between sessions and ask our experts about the designated topic they are leading. Marketo experts leading a Coffee Break Live session include Darshil S., Katja K., and Ajay S. For a full list of Coffee Break Live sessions, check out the original thread.
• Session Follow Up Threads: Didn't get a chance to ask your question during your favorite session or lab? This year, participating session leaders will be hopping onto a dedicated Community thread to answer any additional questions attendees may have had after their session is over. Participating sessions include:
  • B2B Email Copywriting and Dynamic Chat Prime – Powered by GenAI [L218] 
  • GenAI-Powered B2B Marketing: Crafting a Roadmap to Excellence [S205]
  • Database Health Optimization: Achieving a Clean Bill of Health - BYOD! [L221]
  • Better, Faster, Stronger: Optimize Your Marketo Instance Performance-BYOD! [L222]
• Bonus: For Adobe Summit first-timers, check out this discussion thread for tips to keep in mind while you're on the conference floor.

[Zoe_Forman]

Nothing beats the in person experience and Adobe Summit 2024  exceeded my expectations.

While heading to Vegas alone, I was never alone - the community, Champions and advocates make you welcome and inclusive.

From the latest AI innovations, inspiring case studies, Bring Your Own Device labs, superb Champion led sessions, Marketo developments to strategic road mapping and community engagement, the Summit was one of the most rewarding, inspiring, educational, and one of the best in-person events I have attended.

Fantastic first time at Vegas Summit and hungry for more. Thanks to each and every one of you for making my first Vegas Summit one to remember.

Honoured to be attending as a Marketo Engage Champion, Community Advisor and User Group Leader - triple crown!

To the Adobe Advocacy team and all Marketo Champion & Community program members huge thanks for your support, knowledge and laughs, you are all simply the best.

This really was one of the best unperson events I have attended in recent years.

Whether you are a freelancer, single person team, consultant or a larger marketing Operations or Consultancy team there is something for everyone at summit. Add it to your Must Do list for 2025.