We’re excited to announce the launch of Adobe Customer Journey Analytics B2B Edition—a powerful new application that delivers comprehensive, cross-channel analysis and visualization across the complete B2B customer journey.
B2B E...
Every team supporting a Marketo Engage instance is different – some are managed by a Marketing Operations team, some by a Demand Gen team… some have a centralized model where all control is managed by a core team, some have a dece...
Getting started in an inherited instance can feel overwhelming with pressure to ramp up quickly and efficiently while still being thoughtful and thorough. Generally, the best place to start is to audit your instance and now you ca...