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Email Insights not showing my A/B tested email

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Betty
Level 1

Email Insights not showing my A/B tested email

Hi,

 

I recently did A/B test for an email sent program. I set up the winner sent to the remaining 40% of the audience.

 

I had also set up the Email performance report before approve the email sending. But now, when I look at the email performance report, it only shows the data for the 40% of the audience. 

 

Then I tried to go to the the Analytics tap and set up the Email Insights for this email. But nothing is showing:

 

Betty_0-1660786308429.png

 

Could you please help me to trouble shooting?

 

Thank you

 

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Katja_Keesom
Level 10 - Community Advisor

Re: Email Insights not showing my A/B tested email

A few questions come to mind here:

  1. How did you select the emails to be included in your email performance report? The different versions of the email get a different name, so I would select the program level, so all versions are included.
  2. How long after sending the email did you check results? The email performance report does not update realtime, so do count on some lag. For Email Insights I believe it does not include today's data in the first place, but I am not 100% sure of that.

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3 REPLIES 3
Katja_Keesom
Level 10 - Community Advisor

Re: Email Insights not showing my A/B tested email

A few questions come to mind here:

  1. How did you select the emails to be included in your email performance report? The different versions of the email get a different name, so I would select the program level, so all versions are included.
  2. How long after sending the email did you check results? The email performance report does not update realtime, so do count on some lag. For Email Insights I believe it does not include today's data in the first place, but I am not 100% sure of that.
Katja_Keesom
Level 10 - Community Advisor

Re: Email Insights not showing my A/B tested email

@Betty how are you getting on with this issue? Have the numbers come through properly? It is good custom on the platform to give feedback to the suggestions you receive.

Betty
Level 1

Re: Email Insights not showing my A/B tested email

@Katja_Keesom , Thank you for answering my questions here. I tried to search in email insights again later on in the SENDS tap and it shows everything I need😀. I guess I just need more patience as suggested here. Look like that Marketo needs more time to collect data to show after sending.