We often think of the end of the year as a time of wrapping up and getting ready for the next year. However, the beginning of a new year might be even more suitable for that. The main reason is that lots of processes have to be fully finalized before we can start making adjustments; there are often last-minute campaigns – who didn’t send Happy Holidays emails right before going home? Besides, approaching infrastructural and strategic work is better with a clear mind, refreshed and recharged during the holidays’ break, and a solid understanding of what we want to achieve this year.
Generally speaking, the beginning of the year is a kind of reset for marketing operations people. It’s a time to clean up and organize our work for 2020, dig into what was done last year, learn and share the lessons, and make improvements – before jumping into the 2020 fever. It’s so much easier to accomplish before the primary activities are rolled out, so you don’t need to change horses in midstream.
What might you look for? How to start the new year to secure the best possible results?
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