Krewe Chats Week 2: Data Management

Dory_Viscoglio
Level 10
Level 10

Hey Everyone, Weeeeeee're back with the next episode of #KreweChats! This week we delve into Data Management best practices and welcome guest chatter Sydney Mulligan​ in addition to Geoff krajeski​, @Julz_James, Jennifer DiMaria​, Joe Reitz​, and Enrico deLeon​.

Check out Episode 2 here: Krewe Chats - Data Management - YouTube

In this episode we cover:

  • What is data management? What are some best practices?
  • What are some of the key data management components in your instance? Let's talk bounces!
  • To delete, or not to delete? That is the question. Keeping records out of Marketo to avoid database bloat.
  • Sending alerts for activities, as well as SLAs
  • Durable Unsubscribe: "You can't screw it up". Also other unsubscribes
  • Email preference centers: Are they necessary? Let's talk about it!
  • Blacklists.
  • Tokens! (We love tokens )
  • Deduping master tip regarding lead scoring from Champion Sydney Mulligan
  • Also, don't miss each of our favorite words in our intro!

We hope you tune in for our next #KreweChat on August 12 at 3:30pm ET/12:30pm PT. Feel free to post any topics you'd like to see us cover in future chats, and thanks for tuning in!

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