A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
If there’s one thing the world can agree on, it’s that 2020 has been an unusual year. Whether your company pivoted to an all-digital strategy, or you picked up some new skills after experiencing job loss, 2020 has been a time for...
Hello Marketing Nation!
Today we are thrilled to announce the 2020 Marketo Champion Class! This year's applications were more competitive than ever, but we are confident this incredible group of 40 Marketo Engage experts will be ...