Champion Program Blogs
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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If you’ve spent any time in marketing operations, it is inevitable that you will have heard the question: “why hasn’t {so and so} received this email?” This question can cause us to spend a lot of time on a wild goose chase, espec...
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