Champion Program Blogs
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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We are super pumped to recognize the 2020 Marketo, an Adobe Company Champion Alumni class! Similar to the Marketo Champions, Alumni represent generations of some of the best and brightest marketers - and in some cases, folks who h...
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Hello Marketing Nation!
Today we are thrilled to announce the 2020 Marketo Champion Class! This year's applications were more competitive than ever, but we are confident this incredible group of 40 Marketo Engage experts will be ...
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Email is complicated.And surprisingly enough, it's rarely given the attention it deserves - especially considering the foundational role it tends to play in marketing automation. For people who are new to Marketo, or new to email ...
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