Champion Program Blogs
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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We are super pumped to recognize the 2020 Marketo, an Adobe Company Champion Alumni class! Similar to the Marketo Champions, Alumni represent generations of some of the best and brightest marketers - and in some cases, folks who h...
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