Boo! Did that scare you? How about this: 53% of consumers say that they receive too many irrelevant emails from companies.
The fact is, if you’re using Marketo solely as an email send platform, you’re wasting your money and leaving revenue on the table. If marketing is to be seen as a respected business unit contributing to the business’ bottom line, we have to do better.
Hear from Marketo Champions Natalie Kremer, of McGraw-Hill Education, and JD Nelson, of Vimeo, on the outside-the-box marketing tactics they use in Marketo to get the most value out of their audience engagement.