1 Reply Latest reply on Jan 20, 2014 5:59 AM by 8442

    Reg: Duplicates in Marketo Database


      I am able to see duplicates even in email address can any one let me know why this is happening.


        • Re: Reg: Duplicates in Marketo Database
               When a new lead enters Marketo from
               a form fillout
               SOAP or Munchkin API call, or
               List Import
               Marketo automatically searches for a lead with the same email address.  If that lead exists, the existing lead is updated instead of creating a duplicate.
               However, Marketo does not automatically de-duplicate leads who are already in your database. This is especially a problem for new customers who often have many duplicate leads in their database.
               Also, if you add a new lead directly into Salesforce (through the Salesforce import process or web-to-lead forms) Salesforce will create a duplicate lead that gets synced into Marketo.

               Source: https://community.marketo.com/MarketoArticle?id=kA050000000KytMCAS