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Reg: Duplicates in Marketo Database
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on Jan 20, 2014
on Jan 20, 2014 by 8442
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I am able to see duplicates even in email address can any one let me know why this is happening.
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Jan 20, 2014 5:59 AM
When a new lead enters Marketo from
a form fillout
SOAP or Munchkin API call, or
Marketo automatically searches for a lead with the same email address. If that lead exists, the existing lead is updated instead of creating a duplicate.
However, Marketo does not automatically de-duplicate leads who are already in your database. This is especially a problem for new customers who often have many duplicate leads in their database.
Also, if you add a new lead directly into Salesforce (through the Salesforce import process or web-to-lead forms) Salesforce will create a duplicate lead that gets synced into Marketo.
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