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What types of behaviors/interesting moments are you trying to alert your team about?
You can send alerts to Lead Owners, Account Owners, or anyone with a valid email address really. All customizable, so if you wanted to send a different alert to your execs, you can do this. Just need to make sure the alerts are triggered correctly.
Sarah - just wondering if you ever found a way to customize the Sales Insight "lead feed" alerts to your company? I'd like to do that too - getting a Marketo-branded alert isn't a great option.
I have just posted a question (after that found this one) - I am also interested if there's an option to customize the RSS. Thank you.