I'd like to get an idea on how others set up their content sharing programs. Say you have a PDF download you want to share across your website, social channels, & email. Do you have one program with a landing page and use URL parameters to change the lead source? Or do you create a separate program for each channel you are sharing on?
Do you break programs up into to quarterly/yearly (2014:PDF Download, 2014:Q1:PDF Download) or do you just have one program that never changes?
Love to hear everyone thoughts on this.