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Content Sharing Best Practices

Question asked by Benjamin Ortiz on Jan 8, 2014
Latest reply on Jan 9, 2014 by 82e28584f9b19fa1960d5a44f8f1478858fe3209

I'd like to get an idea on how others set up their content sharing programs. Say you have a PDF download you want to share across your website, social channels, & email. Do you have one program with a landing page and use URL parameters to change the lead source? Or do you create a separate program for each channel you are sharing on?

Do you break programs up into to quarterly/yearly (2014:PDF Download, 2014:Q1:PDF Download) or do you just have one program that never changes?

Love to hear everyone thoughts on this.