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Data Value Changed vs Lead is Created + Constraint

Question asked by 49021 on Jan 10, 2014
Latest reply on Mar 7, 2014 by 26770
We are monitoring for new leads coming into Salesforce from AppExchange. The catch is that we merge duplicate leads, but still want to send them an email when they come in. To Marketo, a merged lead will appear as an updated lead. I was thinking I'd use the Data Value Changed method to handle these leads, but wanted to know if Data Value Changed fires on new leads too.

Does Data Value Changed fire for new leads or just updates to existing leads?