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Probably that your site was the referrer. That can occur if the lead went to your main site and then to the marketo page:
www.myfirm.com/webinar.html > pages.myfirm.com/register-webinar.html
It is often a follow up page or a page accessed through a link on our website.
The unsubscribe page could display the referrer asWebpage URL: /UnsubscribePage.htmlQuery Parameters: mkt_unsubscribe=1&mkt_tok=3RkReferrer URL: http://www.marketo.com/u/100