1 Reply Latest reply on May 28, 2014 10:39 AM by 20287

    Marketing Automation Administrator, K12

                          K12 Marketing Automation Administrator
                          City                     Herndon
                          State                     VA
                          Description                     The Administrator, Marketing Automation is responsible for the will provide day to day support/administration for our entire Marketing Automation programs like lead scoring, lead sync and overall function of our marketing automation software.
                          • Perform platform maintenance, troubleshooting and administration – keeping the file systems organized across the various business units, create new users with the appropriate settings
                          • Responsible for growing our marketing infrastructure and implementing enhancements to improve efficiency and effectiveness for current and future vision
                          • Provide hands-on technical marketing campaign execution assistance to Campaign Execution Specialists
                          • Email and landing page design troubleshooting (minor web development/HTML editing if necessary)
                          • Provide training to new users, and schedule regular targeted training sessions for Marketers on how to use Marketing Automation functionality
                          • Develop and Enforce business rules and processes. Naming conventions. Assist in data stewardship efforts
                          • Must be able to work collaboratively with others and manage relationships with vendors and internal CRM team. Navigate issues and resolve them within a large corporate organization.
                          • Reach out to and include the right individuals depending upon the problem
                          • Documents campaign execution processes, programs and procedures
                          MINIMUM REQUIRED QUALIFICATIONS:
                          • Bachelor’s degree in Business, Marketing or related field AND
                          • Five (5) years of technical operations experience AND
                          • One (1) year of experience with setup and execution of e-mail campaigns
                          • Equivalent combination of education and experience
                          Certificates and Licenses: None required.
                          OTHER REQUIRED SKILLS & ABILITIES:
                          • Experience with Marketing Automation Tool (preferably Marketo) and SalesForce administration
                          • Experience working with business owners
                          • Demonstrated expertise in managing multiple marketing tools
                          • Extensive experience with at least one major marketing automation platform (Marketo preferred)
                          • Working knowledge of HTML, CSS, and the capabilities of Web browsers Working knowledge of content marketing platforms
                          • Working knowledge of video and presentation tools
                          • Experience manipulating data within a major CRM platform, and/or CRM administration experience a plus
                          • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
                          • Ability to work effectively with people
                          • Strong and insightful operational skills
                          • Strong oral/written presentation skills
                          • Ability to execute quickly and with high-quality while handling multiple tasks in a fast paced environment requiring project prioritization
                          • Ability to work both independently and in a team environment
                          • Ability to adapt to changing environments and priorities
                          • Expert in Excel ;ability to use Microsoft Office
                          • Ability to pass background check requirements
                          PREFERRED QUALIFICATIONS:
                          • Database management, Web development and HTML experience
                          K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status
      •                               Please view Equal Employment Opportunity Posters provided by OFCCP here.