3 Replies Latest reply on Feb 3, 2014 2:55 PM by cfa59ff2d8c8d4c7033dcc5c31b6d751dfdf321b

    can i track the success of an email 2 ways?


      I'm new to Marketo and I'm not sure if what I'm doing is correct.

      We are running a training event for customers. I have set up an event campaign, including emails, forms, landing pages etc.

      I would like to be able to track the success of an email invite to our customers. The previous person had set up the campaign to track progression status based on 'clicks link in email'. However, this doesn't help me as I would like to see whether they clicked on a link, but also filled out the form. Can I track these 2 things via the progression status?

      Also, as the event will be promoted on our website and via social media, we will have people signing up for the event from various sources, not just via email. Is there a way for me to check that the people registered came via the invite email, and thus, attribute the success of the registrations by the email?