AnsweredAssumed Answered

Reducing lead scores by percentage

Question asked by 1dad53d490d4e640b8fe6fd72c68e04f923c0fe5 on Aug 20, 2014
Latest reply on Aug 20, 2014 by 22612
Hi all,
How do I reduce lead scores by a % value, for example taking 10% off the total score each week?

I assume this should be possible since it is mentioned on the Marketo 'Definitive Guide to Lead Scoring', page 30:
"You can introduce a decay mechanism with a reoccurring score reduction, either as a simple subtraction, or a percentage reduction."

I can't find any information about how this is achieved anywhere!

Thanks in advance,
Alun.

Outcomes