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If your situation means you're sending out an email after the fill out (or registering, etc), then why not do this:
Register Campaign Flow:
Smart List NOT IN Competitors
Make sure you have that competitors smart list that looks at Company, Domain, Email, etc...to
Then the system blocks any competitors from being put through the flow. Their data is in there, but they don't get the email or content. They'll never be sure what happened, then you can monitor their activity.
There are a couple of problems with you approach.
First off, if your whitepaper link is on the thank you/confirmation page, anyone who knows HTML can get it without filling out the form (part of the way Marketo does things; the "retURL" parameter is in plain sight).
If this is truly a major requirement, the easiest way to do this is to email the link to the whitepaper instead, and create a blacklist for your competitors, preventing them from receiving the confirmation email.
Hi Kelly, I have a group of people I don't need form fills from. I have created a segment in Lead Database (e.g. Customers). On landing pages I can always take the form elment and and choose "Segment by". The default segment has the form you want, but the segment 'Customers' has another form. This form is a blank form without fields and the button and so on are removed with CSS (display:none;). You could also keep the button, so they can still visit the thank you page with additional info.
Thank you all for these suggestions, much appreciated!