You can with Munchkin API. Look at this article: https://community.marketo.com/MarketoArticle?id=kA050000000Kyr7CAC
I don't know if there's any way to do this out of the box.
Here at ClearFit we host videos with Vidyard which has a sweet Marketo integration. All your video activity (video start, % watched, video complete) is sent into a lead's activity record so you can segment, score, and trigger workflows based on that data.
Here's a cache of Eric's code: https://web.archive.org/web/20130629123709/http://test.hollebone.ca/marketo-munchkin-event-tracking/ (hint: all of the other stuff is there too :)
We use Wistia which lets us know when someone clicks on the video. We also have integration with their "Turnstile" feature, which creates a lead via the API when someone gives their email address.
we are using Vimeo. If we can have same benefits as Wistia or Vidyard, I'm interested!
On a separate note, we moved away from Vimeo, and I highly recommend either of those other providers (Wistia/Vidyard)
I demo'd Wistia some years ago and even then it was a great platform with a really nice team. I found it to be a really appealing option for mananging longer form video content like educational resources. I can only imagine it has matured and improved even more in the meantime.1 of 1 people found this helpful
Vidyard has a lot of strong marketing-specific features which I haven't seen elsewhere, such as the ability to trigger calls-to-action during or at the end of a video, to "gate" your video content to request an email address, to split test thumbnails, and so on.
Similar to the Wistia feature Jason mentioned, you can embed Marketo forms in a Vidyard call to action and synch leads captured from the video.
No matter which option you choose, I really second the push to get more video analytics into your marketing automation system. It has been really useful having video activity in our activity logs and also being able to push this data to sales as interesting moments.
Here's some screen shots from our instance.
Eric's instructions a from a while ago. Event tracking is posisble now. The documentation is in the link I provided in my earlier comment (https://community.marketo.com/MarketoArticle?id=kA050000000Kyr7CAC). It's just adding a small line of code to the iFrame of your embedded video. However it doesn't track how much of the video you watched, like Justin shows with VidYard.
In the transfer to this wonderful new community platform ( :-( ) the link in the string above was lost. Looks exactly like what I am looking for.
Any new insights on how to track embedded youtube video views on a marketing landing page?
Hey Meredith, it's probably best to only ask a question on one thread (otherwise we all jump around trying to copy the answer into each place). We can always see the latest comment in the Community dashboard/inbox.
Anyway, here's how to track YouTube events with Marketo, including checkpoints like "watched for 30 seconds," etc.