AnsweredAssumed Answered

Lead Score = Demographic Score

Question asked by 24423 on Jan 30, 2014
Latest reply on Jul 3, 2014 by Andy Theimer
I'm trying to find a way to have lead score = demographic score in certain conditions. For example, in case of unsubscribe, I want to push the behavioral score to zero and have the overall lead score be equal to whatever value the demographic score is at that moment.

Any input? My only solution for now is to build a formula on Salesforce where Lead Score = Demographic + Behavior but I would prefer to find a solution on the Marketo side of the equation.