4 Replies Latest reply on Jul 10, 2014 8:29 PM by Tim McMinn

    A/B Testing In Engagement Programs

    Tim McMinn
      Hi,

      A lead will enter an engagement program through a form fill. This is trigger based. 

      I'm trying to do a more sophisticated A/B test where I'll have 4 Variations of emails so for example on the third stream I have one program containing 1 email. This email i have split into 4 email variations to test.

      As leads will be coming in at random. How will the A/B test interact?

      Is this even possible? 

      Thanks,
      Tim