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How does Marketo match leads/contacts/accounts with Salesforce after the initial sync?

Question asked by 51906 on Feb 10, 2014
Latest reply on Sep 10, 2014 by 9e1215bdfed8b1ffa747c3a04da9ff7a028b85e1
After the initial data is synced from Salesforce to Marketo, how do new leads/contacts/accounts that are added directly to Salesforce or Marketo get matched?  Is there any matching on the records during the sync or are potential duplicates just added?

For instance, if I have a sales rep add Jane Doe to Salesforce and Jane Doe also fills out a form that adds a lead to Marketo.  Would there just be duplicates Jane Doe records in one or both systems or would the integration to try match on email address?

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