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Marketo DOES NOT dedupe leads that originate in SFDC.
The initial sync loads data into Marketo. If a lead comes into Marketo (import, form, etc) and it matches by EMAIL, then the lead will be merged with an existing lead.
You have to use a dupe blocker in SFDC to block new leads there.
So in your example, you have
SFDC: Jane creates firstname.lastname@example.org
Marketo: Joe creates email@example.com <--this is merged with the record in SFDC
If you had the opposite
SFDC: firstname.lastname@example.org x 2
Marketo sees email@example.com x 2
if Joe then came into Marketo, Marketo will choose the most recent record to merge. You'll still have 2 records though.
How about when initially syncing your SalesForce instance to Marketo? We have been using Marketo and SFDC seperately, and are looking to integrate shortly.
The databases are reletiviely similar as we have done uploads from each system as they come in and merging within SFDC.
My question is, when i turn on the data sync and Marketo takes a copy of SFDC, will it import all the contacts within SFDC that the user sees and create duplicates within Marketo?
I have a similar questions. I have 140k lead/contact records and am ready for the initial sync between Marketo and SFDC.
If I add the SFDC ID for each record and import the leads into Marketo, then will that mitigate the number of API calls needed on the first sync? Or will the entire database be duplicated.
I did this when loading contacts/lead records in Eloqua, and the API calls were quite low since almost all of the data was the same.