3 Replies Latest reply on Sep 10, 2014 3:22 PM by 9e1215bdfed8b1ffa747c3a04da9ff7a028b85e1

    How does Marketo match leads/contacts/accounts with Salesforce after the initial sync?

      After the initial data is synced from Salesforce to Marketo, how do new leads/contacts/accounts that are added directly to Salesforce or Marketo get matched?  Is there any matching on the records during the sync or are potential duplicates just added?

      For instance, if I have a sales rep add Jane Doe to Salesforce and Jane Doe also fills out a form that adds a lead to Marketo.  Would there just be duplicates Jane Doe records in one or both systems or would the integration to try match on email address?