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I would build smart lists filtering on the Marketo field "orriginal refferer" and then run flow actions to update the field lead source. Make sure you first block field updates to the field lead source so you do not over-write data. also on your smart lists filter on lead source is empty...
some good buckets to put people in are:
- Web: When someone comes directly to the website without a search or through an ad
- Online-NS: Someone does a search in a search engine and clicks through to our website organically (Details should be NS-Goolge.com, NS-Yahoo.com, etc)
- Online-PPC: When someone clicks a pay per click ad and fills out the form
Examples of other sources that do not necessarily come in from a form:
Thanks Mark, good suggestions, I'll give those a try