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Updates to empty lead source

Question asked by 47610 on Feb 3, 2014
Latest reply on Feb 3, 2014 by 47610
Hey Guys,

I've inherited a marketo instance where lead source wasn't being tagged through all of the forms, so I have leads that are tagged correctly, then a whole bunch that are empty. So if I run a Leads by Source report to see where our leads are coming from, it's pretty skewed.

My question is, what would be the best way to update this lead source, and what criteria would you suggest I use to decide which value to update it with. I could just update them all as web or web direct to draw a line and just run from there but I'd rather not do it that way and be more meaningful with the data.

Any ideas or suggestions you have would be great