1 Reply Latest reply on May 7, 2014 7:50 AM by 18792

    Best Practice: Using the Widget with Real-Time Personalization

    Arthur Rozner
      Hi guys,

      We would like to share with you one of our succesful experiences with Marketo Real-Time Personalization (RTP). One of the features we're using on our website is the customized widget that refers the relevant audience to relevant to them webpage. For example:
      •           WHO - one of our audience target groups are the folding carton converters (print service providers that are producing rigid carton boxes). As we have very highly segmented database, we've delivered pre-defined list of companies to Marketo team, and they have cross-referenced it with their database.
      •           WHAT - designed widget with CTA and object that is referencing the audience to relevant to them (and only to them) content. The widget is a side-widget. appearing as a top layer on the webpage and is being presented to ONLY to mentioned above list.
      •           WHERE - we're placing this banner on webpages that present solutions less relevant to this interest group, and less likely to end up with a purchasing decision.
      •           SO WHAT? - the conversion of these kind of banners are fairly high, averaging to 10% (compared to 3%-4% for regular banners/widgets) and result in more relevant sales cycle and lead nurturing.
      Landa Digital Printing is a member of the Landa group. It has developed a unique digital technology called Nanography™ for the commercial, packaging and publishing markets. Unveiled at drupa 2012, Nanography bridges the critical profitability gap between offset and digital printing by enabling printers to cost-effectively produce short-to-medium run lengths.

      Arthur Rozner
      Landa Marketing Funnel Manager

      Roni Bergman
      Landa Marketo Coordinator