AnsweredAssumed Answered

Programs vs. Campaigns

Question asked by 51487 on Feb 12, 2014
Latest reply on Feb 13, 2014 by 51487
Does anyone have any reading or other resources they can point me to that explain the differences between programs and campaigns (in Marketo world)? 
We are in the process of planning our marketing activity for the year ahead and it's important that we understand when a program is needed vs. a campaign.