5 Replies Latest reply on Feb 13, 2014 4:58 AM by 51487

    Programs vs. Campaigns

      Does anyone have any reading or other resources they can point me to that explain the differences between programs and campaigns (in Marketo world)? 
      We are in the process of planning our marketing activity for the year ahead and it's important that we understand when a program is needed vs. a campaign. 

      Thanks