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Email Progression Steps

Question asked by 44936 on Feb 25, 2014
Latest reply on Feb 26, 2014 by 44936
I'm struggling with the basic concept of steps within an email blast.

1. WHAT IS A TIE?

What does it mean to have a tie with steps? For example, Marketo's tutorial shows the following:
      
     Clicked 10
     Opened 10
     Sent 10
     Converted 20
     Unsubscribed 30

     They say:

Step: The Step number reflects the sequence a leads moves through Progression statuses. Steps represented with an equal number are weighted the same (considered a tie) and a lead can step through any of the steps before moving to the next.

     I simply don't understand what the EFFECT is of these tied steps. Why wouldn't I create them in the following way:

     Sent 10
     Opened 20
     Clicked 30
     Converted 40
     Unsubscribed 50

2. STEPS FOR BOUNCED AND DELIVERED?

     Should I be creating steps for bounced and delivered? Example:

     Sent 10
     Bounced 20
     Delivered 30
     Opened 40
     Clicked 50
     Converted 60
     Unsubscribed 70

3. TOTAL SENDS IN REPORTS

     When I look at the summary of an email blast with Marketo's progression steps, The "Sent" is the total number of sends minus anyone who did anything after that (clicked, unsubscribed, etc.). Therefore, it looks like the only place to see the total number of real sends for the campaign is under "Total Members." Is this correct? Does "Total Members" appear in reports? I think a report might end up confusing some team members if it shows only 200 were sent, but 1050 were clicked.

     I am new to Marketo and I very much appreciate your help!

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